If you are the kind of person who cringes about having to shell out a couple of hundred bucks to purchase a new pair of sunglasses, here’s some good news: you no longer have to pay that much for shades. Thanks to a small handful of celebrities openly endorsing $30 sunglasses, you now have permission to buy designer shades from not-so-big brands.
AOL’s Laura Galvan reported in mid-October (2018) that actress Katie Holmes has been spotted around Hollywood wearing $30 sunglasses designed by Jamie Foxx. She is apparently not the only one. Ashley Benson and Haley Steinfeld are also doing it. But why?
Wealthy celebrities can afford to drop hundreds on a pair of shades from any one of Luxottica’s brands. Unless they’re hiding financial troubles the rest of us don’t know about, an expensive pair shades isn’t going to break them. So once again, what’s going on?
Cheaper Sunglasses for the Masses
All sarcasm aside, there is a very legitimate reason for what Galvan observed in her October 16 piece. It’s all about manufacturing designer sunglasses for the masses, designer sunglasses that are actually affordable. The Jamie Foxx sunglasses seen on the face of Katie Holmes are manufactured by a company that understands consumers.
There is a small minority of eyewear buyers to whom money is no object. Whether a pair designer sunglasses costs $500 or $1,500 matters not. But those buyers are not the norm. Your average American consumer cares a lot about how much of the family budget goes toward sunglasses. These consumers would rather buy a designer pair in the $30 range than spend the equivalent of a week’s groceries on a more expensive brand.
Lesser known brands are quite popular even though they don’t get media attention, explains Olympic Eyewear. People know a good deal when they see one, and they know that a $30 pair of sunglasses with a less ubiquitous name are a better deal than a comparable pair from Ray-Ban costing four times as much.
Style Can Be Affordable
Olympic Eyewear insists that style can be affordable. They should know, given that they produce dozens of brands of designer sunglasses sold at very competitive prices. Their success as a fashion eyewear designer is proof that a company doesn’t have to be part of the Luxottica family to succeed.
If nothing else, Jamie Foxx’s $30 sunglasses demonstrate that people are paying for a name. The truth of the matter is that sunglasses do not vary a lot in terms of the materials used to make them. There isn’t a whole lot of difference among pairs of plastic frames. Plastic is plastic
When you’re spending hundreds of dollars on a pair of Ray Bans, you’re buying the image that comes with the name. That may be important to you, and that’s fine. But you can also get an equally good-looking pair of sunglasses of the same quality but at a much lower price.
An Example We Can All Follow
We now have a celebrity example we can all follow. Let’s take a page from Holmes’ book of fashion and embrace $30 designer sunglasses. The money we save can be used on more important things – like paying the monthly bills and keeping gas in the car.
No, you don’t have to spend hundreds on designer sunglasses anymore. Look for a cheaper brand at your local pharmacy, mall kiosk, department store, or eyewear center. You might be surprised by how much you can get for so little money. And by the way, thanks to Ms. Holmes for setting a good example.